Hmmm almost 2 months, and no answer to this rather simple question?

Due to legal actions, August Horch had to change the name of his company "August Horch Automobil Werke Gmbh, Zwickau", and took the latin translation of "horch" is ... "AUDI" (in English: Listen!).

NEXT: what do the letters NSU stand for?

Regards,
Marc

• Marc's NSU pages