jtv

IMO, BMW's have always been "sport" first, then "luxury". Mercedes is just the opposite, and Audi is somewhere in between. If it wasn't for the funky Bangle design, I would've never had the pleasure of owning an Audi. Audi is certainly more BMWish than Mercedeish.

Muray

I completely agree with the above statement. I've had 2008 C350 and my wife now has a 2012 GLK. Compared to the S4 and the Q5, both respective vehicles drive like a cotton ball. I just can't stand the BMW's cheap looking interior. Hence I came to Audi.

jtv

It's really a no brainer.....it boils down to whether you want the added space or not? To the average Joe and driving conditions, you'll get the same enjoyment and hardly know the difference. I'll tell you one thing, though....if being noticed is what you're going for (why else would anyone consider a "sports" car), get the TT. Aside from the headlights, the A4/S4 would be lost in a sea of cars, while the TT ( regardless of model) would shine like a big bright star! People will turn heads to a nice sedan passing by, but they would continue staring if it was a coupe.