Roque

Are you serious? def Evangelist: Enthusiastic advocate. "Evangelizing" is fine.

bpp

...because now this "mass appeal" requires different marketing techniques, and therefore different appeal and a wider "parts bin" from Audi so that all or most buyers are satisfied.

Will Audi take that risk, or will Audi forget about the "real enthusiast" in favor of the numbers game? I'm afraid what the answer will be.

Audi will end up as others sacrificing niche appeal for bottom line growth and profit margins and ultimately "cookie-cutter luxo-performance" automobiles, sad but true.

bpp

Oversimplification...take a look at the paradigm shift in the "S" boards, b5, b6, b7, b8 (soon).

chewym

Audi is about 200,000 sales down in the US compared to BMW and MB (about 150,000 more) In the world Audi is down about that same amount. US is Audis least competative market.

Roque

Good.

SilverA4

I would say no, reason? Audi of North America - these forums are full of bad experiences

bpp

It's going to be difficult because Audi needs to 'pull' customers from BMW, MB. Audi model pricing keeps inching upwords which means they need to "backfill" the lower price ranges with A1, A2 type cars...competing directly against VW where the volumes lie. AUdi needs to better market cars like the A3 because their current strategy sux out loud. Pricing on the A3 needs to be softened too. No easy answer here.

Jason Teller

An evangelist is also defined as "a person marked by evangelical enthusiasm for or support of any cause".

Jason Teller

I don't believe it was used incorrectly.

Jason Teller

I personally don't believe the company has it in its DNA to become cookie cutter. This company is filled with engineering geeks that love to push the technology, designers who do not bow to the masses and executives who understand the legacy.