Yet more pictures of the R8 test mule

AnimaTTor · 04-28-2006, 02:55 PM

This photo reveals is the closest yet in proximity to the forthcoming R8, seen for the first time in silver. The camouflage disguises the shape of the headlights, which actually take the exact shape of the 'Le Mans' concept. The A6-style front hood shut line is fake as well.

Plus, here's an interesting webcam image from the race track.

coolnesh · 04-28-2006, 06:02 PM

its lucky grab... cause you have to keep hitting refresh on the webcam .. as it is not a continous stream.

R8 looking good!

Schneideau · 04-29-2006, 11:33 AM

Having seen the R8 at IAA in person a few years ago, it's intriguing. Will the Audi R8 be based on the Lambo chassis? Gotta be ~ right? That makes the R8 nothing more than a styling exercise? Is Audi USA positioned, in marketing speak, to have an impact at this level of sports car. I dunno, several Le Mans sweeps/wins or no.
Cheers, MS

coolnesh · 04-29-2006, 10:18 PM

The R8 is Audi's new venture in the upper end sports car segment. And I believe it will be on the Lambo chassis(?)... also will have the lambo v10 engine... talks on the modified 4.2 v8 is also making rounds as a second engine choice.

I wouldnt call it a styling exercise... but dont have any facts to refute that at the moment, however am sure that there might be articles talking more in detail which will prove it isnt a styling gimmick.

As for marketing is concerned, I strongly believe Audi needs to step it up... not only for the R8 but for all models... Audi is so well positioned to break into the big leagues with a new product in practically every line/segment. Audi is getting everything right so far, except for its marketing. I have not seen the marketing move in parallel with the company's vision... It needs to have a specific marketing campaign for North America... the sooner Audi realizes that the sooner it will start seeing prolific gains.
They have had a good start with the A3 and Q7 web based campaigns and generated a lot of fanfare. But they need to break the Audi brand to a bigger and also an older audience in the Americas.

04-28-2006, 02:55 PM	#1
AnimaTTor Junior Member Account #: 22060 Join Date: Jul 2001 Posts: 1,901	Yet more pictures of the R8 test mule This photo reveals is the closest yet in proximity to the forthcoming R8, seen for the first time in silver. The camouflage disguises the shape of the headlights, which actually take the exact shape of the 'Le Mans' concept. The A6-style front hood shut line is fake as well. Plus, here's an interesting webcam image from the race track. __________________

04-28-2006, 06:02 PM	#2
coolnesh AudiWorld Senior Member Account #: 52743 Join Date: Mar 2003 Posts: 1,518	the web cam image is from the nurburgring race track... its lucky grab... cause you have to keep hitting refresh on the webcam .. as it is not a continous stream. R8 looking good! __________________ 2005 Mercedes-Benz E320 (Nav, AMG wheels) 2006 Honda Civic coupe EX (manual-daily driver) (sold) 2007 Infiniti M35x (Sirius, Tech Pkg - Nav, Bose, rear view camera) (lease returned) 2005 Infiniti G35 coupe (every possible option minus nav) (lease returned) 2002 Audi A4 (B6) 1.8TQ Tip. (every possible option) (sold) 1999 Acura TL (every possible option) (totalled) 1995 Honda Accord (sold) "Audi drivers seek performance over status. They believe a soul can exist within a machine. They never yield to conformity. Never settle for the expected. NEVER FOLLOW."

04-29-2006, 11:33 AM	#3
Schneideau Audiworld Junior Member Account #: 96537 Join Date: Aug 2005 Location: Georgia & Colorado Posts: 240	Agreed...Nurburgring Course. So what's the deal with the R8? Having seen the R8 at IAA in person a few years ago, it's intriguing. Will the Audi R8 be based on the Lambo chassis? Gotta be ~ right? That makes the R8 nothing more than a styling exercise? Is Audi USA positioned, in marketing speak, to have an impact at this level of sports car. I dunno, several Le Mans sweeps/wins or no. Cheers, MS __________________ Cheers, MS TDI - DSG Fan

04-29-2006, 10:18 PM	#4
coolnesh AudiWorld Senior Member Account #: 52743 Join Date: Mar 2003 Posts: 1,518	Re: Agreed...Nurburgring Course. So what's the deal with the R8? The R8 is Audi's new venture in the upper end sports car segment. And I believe it will be on the Lambo chassis(?)... also will have the lambo v10 engine... talks on the modified 4.2 v8 is also making rounds as a second engine choice. I wouldnt call it a styling exercise... but dont have any facts to refute that at the moment, however am sure that there might be articles talking more in detail which will prove it isnt a styling gimmick. As for marketing is concerned, I strongly believe Audi needs to step it up... not only for the R8 but for all models... Audi is so well positioned to break into the big leagues with a new product in practically every line/segment. Audi is getting everything right so far, except for its marketing. I have not seen the marketing move in parallel with the company's vision... It needs to have a specific marketing campaign for North America... the sooner Audi realizes that the sooner it will start seeing prolific gains. They have had a good start with the A3 and Q7 web based campaigns and generated a lot of fanfare. But they need to break the Audi brand to a bigger and also an older audience in the Americas. __________________ 2005 Mercedes-Benz E320 (Nav, AMG wheels) 2006 Honda Civic coupe EX (manual-daily driver) (sold) 2007 Infiniti M35x (Sirius, Tech Pkg - Nav, Bose, rear view camera) (lease returned) 2005 Infiniti G35 coupe (every possible option minus nav) (lease returned) 2002 Audi A4 (B6) 1.8TQ Tip. (every possible option) (sold) 1999 Acura TL (every possible option) (totalled) 1995 Honda Accord (sold) "Audi drivers seek performance over status. They believe a soul can exist within a machine. They never yield to conformity. Never settle for the expected. NEVER FOLLOW."

Thread Tools	Search this Thread
Show Printable Version Email this Page	Search this Thread: Advanced Search
Display Modes
Linear Mode Switch to Hybrid Mode Switch to Threaded Mode


Discussion Forums:	Advanced Search