Average Age of Car Buyers Per Brand
03-28-2002, 08:42 AM
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Average Age of Car Buyers Per Brand
As published in The Tuesday, March 26 edition of the Wall Street Journal, here is a list of the age
of the average car buyer for each brand:
Audi 42
Plymouth 38
Volkswagen 38
Mitsuibishi 38
Honda 41
Isuzu 41
Kia 41
Land Rover 41
Mazda 41
Nissan 41
BMW 42
Dodge 42
Jeep 42
Ford 41
Pontiac 42
Acura 42
Hyundai 42
Suzuki 42
Daewoo 43
Chevrolet 43
Porsche 43
Saab 43
GMC 44
Toyota 44
Volvo 44
Merc Benz 45
Infiniti 45
Subaru 45
Oldsmobile 46
Saturn 46
Chrysler 47
Lexus 47
Jaguar 49
Mercury 50
Lincoln 51
Cadillac 53
Buick 57
Conclusions:
1) It's not your father's Oldsmobile. It's actually his Buick.
2) The fact there is actually any data at all for
Kia, Hyundai, and Daewoo just goes to show that age is no excuse for poor judgement in automobiles.
of the average car buyer for each brand:
Audi 42
Plymouth 38
Volkswagen 38
Mitsuibishi 38
Honda 41
Isuzu 41
Kia 41
Land Rover 41
Mazda 41
Nissan 41
BMW 42
Dodge 42
Jeep 42
Ford 41
Pontiac 42
Acura 42
Hyundai 42
Suzuki 42
Daewoo 43
Chevrolet 43
Porsche 43
Saab 43
GMC 44
Toyota 44
Volvo 44
Merc Benz 45
Infiniti 45
Subaru 45
Oldsmobile 46
Saturn 46
Chrysler 47
Lexus 47
Jaguar 49
Mercury 50
Lincoln 51
Cadillac 53
Buick 57
Conclusions:
1) It's not your father's Oldsmobile. It's actually his Buick.
2) The fact there is actually any data at all for
Kia, Hyundai, and Daewoo just goes to show that age is no excuse for poor judgement in automobiles.
03-28-2002, 09:07 AM
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Similar chart in LA Times today, but what I don't get is ...
all the ages are very close, and they are HIGH!
I guess it would be considered anecdotal, but do you ever see middle-aged folks driving Volkswagens for example? If you look into a New Beetle as it drives by, do you often see a 38 year old? These ages seem screwy to me.
I guess it would be considered anecdotal, but do you ever see middle-aged folks driving Volkswagens for example? If you look into a New Beetle as it drives by, do you often see a 38 year old? These ages seem screwy to me.
03-28-2002, 09:18 AM
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I think this survey just looks at the ages of those paying for the cars..
not the ages of those driving them.
otherwise we'd surely see brands like VW, Honda, and Toyota with much lower average ages. Even all other brands would have lower ages for drivers, there's plenty of spoiled kids out there driving Audi's, Bimmers, Mercs, etc. 16-18 year olds (even those in their 20s in college) rarely have the dough to buy a car, hence that duty goes to the parentals.
that's just how I see this survey. not very valuable info. if you ask me.
otherwise we'd surely see brands like VW, Honda, and Toyota with much lower average ages. Even all other brands would have lower ages for drivers, there's plenty of spoiled kids out there driving Audi's, Bimmers, Mercs, etc. 16-18 year olds (even those in their 20s in college) rarely have the dough to buy a car, hence that duty goes to the parentals.
that's just how I see this survey. not very valuable info. if you ask me.
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03-28-2002, 09:47 AM
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Here's an excerpt from the LA Times article
of course the table was in a box that isn't posted on the website ......
Toyota has been working on Scion for about three years, said Yoshi Inaba, president of Toyota Motor Sales and the one Press credited as the driving force behind Scion.
"I felt we were losing out in attracting trendsetters. That was our weak point," Inaba said.
The Echo, which was intended to bring down the age of previous Tercel buyers, actually raised it, he said.
But Scion's strategy is different as it targets even younger buyers. Scion customers will come from among people who don't even have driver's licenses yet, Inaba said, adding that he expected the cars' demographics to be close to those of Volkswagen's popular Jetta.
That would be just what Toyota needs. Owners of VW's Jetta, Golf and GTI are 37 or younger on average, but the only Toyota vehicle that has an average buyer age of under 40 is the Celica, at 38, according to J.D. Power & Associates.
Toyota has been working on Scion for about three years, said Yoshi Inaba, president of Toyota Motor Sales and the one Press credited as the driving force behind Scion.
"I felt we were losing out in attracting trendsetters. That was our weak point," Inaba said.
The Echo, which was intended to bring down the age of previous Tercel buyers, actually raised it, he said.
But Scion's strategy is different as it targets even younger buyers. Scion customers will come from among people who don't even have driver's licenses yet, Inaba said, adding that he expected the cars' demographics to be close to those of Volkswagen's popular Jetta.
That would be just what Toyota needs. Owners of VW's Jetta, Golf and GTI are 37 or younger on average, but the only Toyota vehicle that has an average buyer age of under 40 is the Celica, at 38, according to J.D. Power & Associates.