Decim8r

That's good to hear they are actually finally dealing on these vehicles. Most 2013 cars you could barely budge off of MSRP. Only discounts people got were through the ACNA discount.

BTW, a little background on that "True Market Value" cost. Seems like for years the car industry has caught wind that everyone knows about invoice pricing. So over the years they have been slowly phasing this practice out in favor of giving dealer incentive payments, like cars sold per month. These payments can exceed a million dollars a month for some dealers, but you will never see these factored into the "True Market Value" of the car because it is all based on "dealer invoices" which have been steadily increasing over the past 10 years. Meaning the gap between invoice price and MSRP is shrinking.

Take a look at this article and some very good car buying advice in general.
http://www.fightingchance.com/auto_financing.php?js=y

http://www.fightingchance.com/addon04.php

Loccs831

Thank you. I got my audi loyalty discount and that's about it. These cars fly off the lot here so they don't discount much. I recommend getting one I can't tell you the two days I've had it it's a great car

Loccs831

Thank you and I'm beginning to realize that! It feels pretty powerful. Got it with 20 miles so I don't want to push it yet

Loccs831

Yeah when I was picking the options I told them I had to have the glacier white. That's what I had on my A7 I love it

Loccs831

I didn't actually order from Germany. It was a car that happened to have all the stuff I wanted that happened to get off the boat that day, my dealer did a dealer trade for an Rs5 they had and I got lucky

Loccs831

Thank you and congrats to you as well, that's the car I really wanted.. Well second to the RS7 lol.. But I opted to save the $7-10k and picked up the S6

Loccs831

Will do I can say that in the two days I have had it it seems to be a great car.. And as for the steering response I'm not. Huge fan either although it's a bit better than on the A7, it was just toooo loose and unresponsive

Loccs831

Thank you, I am located In Monterey CA

snagitseven

While it's true that Audi dealers can receive various incentive rebates for things like sales goal attainment, customer survey ratings, service dept. performance and the like, this has been true for many years; (note that Audi still does not participate in dealer "holdbacks" found on many other brands where a fixed percentage of invoice reduction is paid by individual car).

Also, the Audi gross margin of MSRP to invoice cost has not changed in some time - all Audis have had the same 7% GM since at least 2008 (when I bought my last A4) to today. I just checked my past 2001 and 2002 Audi purchase spreadsheets and do see there was a higher GM% back then (10% on base and 11% on options). So, I can conclude that Audi's GM% hasn't changed since between 2002 and 2008, at least 6 and as many as 12 years ago, well before True Car and others introduced "True Value" pricing online.

Nevertheless, I agree that car manufacturers and dealers have had to find new ways to maintain profits over the last few years due to a more price-aware consumer. Like all brick and mortar retailers, online sellers and readily available information has placed pressure on auto dealers to stay profitable and remain in business. Probably one reason service has gotten so expensive - car dealers need to make money somewhere in their operations.

Decim8r

From what I heard the dealerships make nothing really on new car sales...It's basically the service department that rakes in the cash. The old razor and blades model...Sell the razor at cost, make money on the blades...