Not much significant will likely happen til mid cycle refresh. I’m like for Audi to give us more options that are available outside of the US and any improvements in software and safety as they become available. My wish list based on that premise is:

1. Improve Android Auto integration(and CarP.) by-a. Letting you toggle back from Audi Nav with the programmable steering wheel button or other 1 touch. Better yet let them run at the same time with a toggle switch. b. Integrate to Virtual Cockpit and get rid of the useless VC screens like Lane Keep. c. A wireless connection would be nice. d. Display AA, CP Nav on heads-up display. e. Make this and other improvements backward compatible.
2. Safety-All Safety improvements should be standard. Improve Lane Keep so you don’t ping pong between lanes and fix the issue with split lanes. Fix the excessive warning on straight stretches where you haven’t moved the wheel and increase the warning time a lot. Level 3 autonomy would be nice. Crash avoidance needs to continue to evolve each year. Night Vision, more AI. I like Volvo’s move toward steering away from head-ons but that might require Lidar, radar, etc.
3. SQ5- more color choices like metallic red (less maroon), dark grey, premium white. Add a dark brown interior option. Real exhaust integration but this is a minor point.
4. Better smart phone placement with custom placement and USB in the dash area.
5. Functional cup holders-larger and an inch between.
6. I would be OK with getting rid of the touch pad to get a more functional space. Better integration of Google Voice with vehicle commands would eliminate the need for the screen. Audi voice is OK but still requires more exact commands and is limited.
I don’t agree with some of the complaints about ride, transmission and overall tech. Obviously some did not test drive the car adequately. This is a cross between a sports car and an SUV, IMO. Something like the Nissan Murano is plush and smooth with a CVT for a lot less money.

Didn’t test drive adequately? Unless you have the car for a week or so, you wouldn’t begin to get past the superficial things, especially nuances of the technology. Can’t find it in the brochures or Audi website either.

If anything, spending a few weeks in this site to prepare for a test drive would be a good idea.

I agree I always lurk on Forums of cars I have under consideration. The ride, handling and transmission are easily evaluated during a test drive or two as is smart phone integration. I should have separated my comment about tech. It’s as good or better than any other that I’m aware of except maybe Tesla and Tesla has received criticism by professional reviewers. I’m a first time Audi owner so I struggled with it at first. BMW and Mercedes still have issues with their tech. and don’t have the robust features even in the comparable SUV, X3 and GLC.
Vehicle lead times from design to fruition are measured in years or at least that’s the excuse.