Average Age of Car Buyers Per Brand
As published in The Tuesday, March 26 edition of the Wall Street Journal, here is a list of the age
of the average car buyer for each brand: Audi 42 Plymouth 38 Volkswagen 38 Mitsuibishi 38 Honda 41 Isuzu 41 Kia 41 Land Rover 41 Mazda 41 Nissan 41 BMW 42 Dodge 42 Jeep 42 Ford 41 Pontiac 42 Acura 42 Hyundai 42 Suzuki 42 Daewoo 43 Chevrolet 43 Porsche 43 Saab 43 GMC 44 Toyota 44 Volvo 44 Merc Benz 45 Infiniti 45 Subaru 45 Oldsmobile 46 Saturn 46 Chrysler 47 Lexus 47 Jaguar 49 Mercury 50 Lincoln 51 Cadillac 53 Buick 57 Conclusions: 1) It's not your father's Oldsmobile. It's actually his Buick. 2) The fact there is actually any data at all for Kia, Hyundai, and Daewoo just goes to show that age is no excuse for poor judgement in automobiles. |
So basically, everyone who drives is over the hill.
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I think if you took the average age of Americans, and took out anyone under 16 it would be
something like 41. Just a guess.
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Similar chart in LA Times today, but what I don't get is ...
all the ages are very close, and they are HIGH!
I guess it would be considered anecdotal, but do you ever see middle-aged folks driving Volkswagens for example? If you look into a New Beetle as it drives by, do you often see a 38 year old? These ages seem screwy to me. |
Duh, Another stupid Poll, when will it end
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I think this survey just looks at the ages of those paying for the cars..
not the ages of those driving them.
otherwise we'd surely see brands like VW, Honda, and Toyota with much lower average ages. Even all other brands would have lower ages for drivers, there's plenty of spoiled kids out there driving Audi's, Bimmers, Mercs, etc. 16-18 year olds (even those in their 20s in college) rarely have the dough to buy a car, hence that duty goes to the parentals. that's just how I see this survey. not very valuable info. if you ask me. |
Yeah, the BMW age group should be more like 20, with all the brats getting freebies from Daddy
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Uncle Miltie owned a Buick--average age now drops to 33.
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...Bob Hope, too, so Buick'll be "under 30" before long!
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Here's an excerpt from the LA Times article
of course the table was in a box that isn't posted on the website ......
Toyota has been working on Scion for about three years, said Yoshi Inaba, president of Toyota Motor Sales and the one Press credited as the driving force behind Scion. "I felt we were losing out in attracting trendsetters. That was our weak point," Inaba said. The Echo, which was intended to bring down the age of previous Tercel buyers, actually raised it, he said. But Scion's strategy is different as it targets even younger buyers. Scion customers will come from among people who don't even have driver's licenses yet, Inaba said, adding that he expected the cars' demographics to be close to those of Volkswagen's popular Jetta. That would be just what Toyota needs. Owners of VW's Jetta, Golf and GTI are 37 or younger on average, but the only Toyota vehicle that has an average buyer age of under 40 is the Celica, at 38, according to J.D. Power & Associates. |
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