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    "my" responsibility, "our" responsibility...the article requires much thought...
    Posted by: bpp on 2008-01-26 04:50:30
    Account #: 12732

    In Reply to: AudiWorld Editorial: Evangelizing the Audi Brand in the US posted by Jason Teller on 2008-01-24 20:33:48

    ...because now this "mass appeal" requires different marketing techniques, and therefore different appeal and a wider "parts bin" from Audi so that all or most buyers are satisfied.

    Will Audi take that risk, or will Audi forget about the "real enthusiast" in favor of the numbers game? I'm afraid what the answer will be.

    Audi will end up as others sacrificing niche appeal for bottom line growth and profit margins and ultimately "cookie-cutter luxo-performance" automobiles, sad but true.

    my b6 TIP stock except for...carbotech, giac, dba, dunlop, hsport, milltek, pentosin, schroth, stasis, xpel
    Nazareth, PA




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