Jimel

I’m in Florida. My wife looked at a 2024 S5 Sportback Saturday. Dealer was reluctant to offer any discount. He did not have the upgrades she wanted but found one at another Florida dealer. Should we be pushing for a discount with a “no discount, no deal” approach? We haven’t bought a car in 10 years.

JD15

For an S5, I'd be pushing for at least around $3k off. Audi inventory is high right now,

JohnEnglish

People are getting the RS6 at MSRP for 2024 models and a discount for 2023 models. You should definitely get a discount on a S5.

TheTurbanator

I got an S5 Sportback negotiated in Sept 2022 (all time high supply shortage) at 6% off, granted that was using the Audi Club discount.

dcl23

Purchased 1/2/2024, but dealer indicated that was the final day of year-end incentives. I had been looking at a lightly used 2023 A5 45 S-Line Sportback w/ about 9000 miles on it, but dealer offered a comparably equipped new 2024 A5 45 S-Line Sportback for about $1000 than they were asking for the used vehicle.

nt24b9.5s5

Recently ordered a 24 S5 Prestige, got $8.7k discount. Also got a couple F&I products which helped get additional discount. Ended up with 11% discount from MSRP which felt like a pretty good deal. Was a returning customer.

bpd

This is in the WA state Seattle area, but check out these posted prices.

https://www.audibellevue.com/new-inv...x.htm?model=S5

ephone1

Except for one, all the dealer prices are just factoring in the $2,500 or $3,500 Audi incentive. I don't see any Audi dealers in the Chicago area advertising any discounts currently, even though the incentives are still in place.

nt24b9.5s5

Seems like Audi wants to get ride of inventory with this months 3.99% APR and $3k incentive.

Jimel

Ended up getting $3500 off MSRP. There have been no new 2024 S5 sportbacks here in Naples because of kerfuffle with Audi (and other German automakers) using “slave labor” in Western China where some of the electronic parts are manufactured. The local dealer said they are low on inventory on all models because they are held up in ports while this is resolved. There were zero other S5 sportbacks for sale. We got Prestige model, glacier white, black optic package, red Napa leather interior, 20” tires, etc. You know the drill - happy wife, happy life.