Originally Posted by BMWBig6

Just to add more fuel to the fire, I think exclusivity plays an important role in design appeal over a period of time too. We're talking about relatively low production vehicles, so spotting another A5/S5 is relatively rare. This favors the design retaining its appeal longer, since the novelty won't wear off as soon as something you see everyday. If the S5 was produced in the same numbers as a Toyota Camry, would everyone still feel the same way about it? (What if it was a Toyota and not an Audi, would its design appeal somehow diminish?) Only a few high-production vehicles are regarded as pinnacles of excellent design regardless of time period, such as the VW Beetle. It's a good thing the A5/S5 won't have to overcome that kind of ubiquity.

Just in case someone suspects otherwise, I really do like the A5/S5 design. A lot. I agree with Mike and Hobbes, a lot of German cars age more gracefully than their domestic or Japanese counterparts. I think much of this has to do with German manufacturers' adherance to generally conservative, evolutionary design progression, while one could argue that the Japanese abandon one design gimmick for another (details that easily date their generation) and pay less homage to tradition, heritage, and a model or marque's lineage. But some of these companies are still young and have yet to define themselves in the way Benz or Porsche has done over 60+ years.

I think the A5 design is going to hold up very well over time. Much better than the A4, but maybe not as timeless as the TT.

Originally Posted by dseag2

Very good points re: exclusivity and German vs. Japanese design. With that said, I do think the Lexus SC300/400 design has aged extraordinarily well over the years and is (IMO) still attractive. Exclusivity and the fact that there were not a lot of gimmicks used in the design might have very well contributed to this. Classic coupe proportions don't go out of style, and the A5 has them.

Originally Posted by Speedy

When Walter da'Silva stated the A5 was the most beautiful car he ever designed, there are those who would argue the point - and they may be right. It occurs to me, however, when someone of that stature makes such a statement he may have been hinting at the potential staying power he felt the design has.

Originally Posted by Less=More=Audi

Hmmm, interesting view Speedy and I have to agree. Another car that da'Silva designed, the Alfa Romeo 156, was a spectacular design when it arrived. Right now, about 10 years later, It still looks good, although the design lost it's spectacular apeal gradually over the years.
The A5, though finds itself in a growing interest for the car, This is it's 3rd year of sale and it is selling better than last year, amazing!! This car is a design that is going to stay, I could become the e-type of the new era!