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Why is it so hard to buy an A3??

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Old 12-17-2006, 12:04 PM
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Default Why is it so hard to buy an A3??

I was all set to buy an A3 last month. I had done alot of research, talked to current owners, and was excited to do a deal. I thought an A3 would have made a great compliment to my TT Roadster.

I could not believe how much difficulty I had even talking about an A3 with the Audi dealers. In the minute or 2 I was able to talk about the A3, they talked down on the "quality", described how financing terms and resale were horrible, and did everything they could to steer me to an A4.

It kind of turned me off Audi... In the end, I ended up buying the new 2007 Infiniti G35 AWD sedan for a lot less than the 2.0T A4 Q.

I guess I'll have to get my A3 fix during local Audi GTG's. See you guys there
Old 12-17-2006, 12:08 PM
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They dont make any money off the A3 . . . the margin is on the A4
Old 12-17-2006, 05:02 PM
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I was told something very similar by the ABS at my dealership. Of course they're gonna try to upsell
Old 12-17-2006, 06:34 PM
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Default So let me get this straight. You were set on the A3...

The salesperson tried to sell you something more expensive(what a shock) and you let it sour you on the car. In spite of the research you had done you let that sway you. Are you sure you didn't just want the Infinity to begin with?
Old 12-17-2006, 06:56 PM
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Default Re: So let me get this straight. You were set on the A3...

Not really. I had been planning to buy an A3 in Nov. since this summer. I actually had not even sat in the G35 until after the Audi sales experience.
Old 12-17-2006, 07:21 PM
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Default My service tech at McKenna Audi said he is not impressed with the A4 compared to the A3

No offence to the A4 guys. I have read reviews that say the fit and finish in the A3 interior is better then higher modles in the line. So I guess in this case beauty is in the eye of the beholder or in the pocket book of the salesman.
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Old 12-17-2006, 07:37 PM
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Sounds like the old "bait and switch"
Old 12-17-2006, 10:12 PM
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Default Lack of subventing means there are also fewer profit centers for the dealer with the A3 - as well as

smaller margins. Say the factory is offering the dealer 4% interest. They might pass it along to you, adding 1/2% onto the rate for themselves, thus making a bit more. With the A3, there is no subventing to be had, so the dealer has to sell the car as a stand-alone item, and people are usually inclined to leave very little margin for the dealer on base model cars.

Frankly I think one of the reasons that A3 sales haven't picked up even more, is that dealer enthusiasm is very low for these cars. It takes the same work to sell either car. Can't blame them if they have other cars that can make them more money, but it's sad in any case.
Old 12-18-2006, 07:10 AM
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Default Hmmmmm not really. There is barely $2k on the A4.

There are no big margins on any Audi if only the S8.
That's about it.
Margins have been cut drastically in the past 2 years.
Old 12-18-2006, 08:58 AM
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Default I have to disagree.

I have both and to me, the A3 is NOT clearly better fit and finish-wise nor in interior quality than an A4.

The A3 is nice, but IMHO, the A4 is better.


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