See here: http://www.bloomberg.com/news/2011-08-19/audi-cuts-a6-price-as-lure-for-u-s-bmw-mercedes-drivers-cars.html

Yeah, but $41,700 one has the smaller engine, the 2.0 TFSI one.

yes when you consider they are offering a 2.0T 4cyl vs the V6 from last year it is a decline. overall prices are about the same for similar equipment.

The entry price to the A6 line is lower (smaller engine available now), but they will certainly not make any changes to the prices you see right now.

They are very competitive in the market space with the pricing - I'd like to see some better lease deals on the A6 line though, since the leases are not all that great at the moment ...

And, if I am not mistaken, the 40K A6 is front wheel drive not quattro.

While I'm sure it is a fine car, Audis need to be quattros.