http://configurator.audi.com/acc/aoa-aoa-aoa-eng.view

I noticed while configuring 2010 Q5 on AUDI USA, the price with premium plus is $41650, $250 more than the originally released pricing. Does anyone know why the change in price?

Q5 3.2 FSI model year 2010 Pricing and Model Changes
(excluding $825 Destination Charge)

Q5 quattro (Tiptronic) Premium $37,350
Q5 quattro (Tiptronic) Premium Plus $41,400
Q5 quattro (Tiptronic) Prestige $48,850