Does anybody know if it's possible to get OEM shift paddles? if so how expensive are they? thanks

http://oemplus.com/index.php?main_page=product_info&cPath=60_78_141&products_id=661

"Note
-Will not fit Volkswagen vehicles.
- Only for vehicles current equipped with tiptronic shifter paddles and 3-spoke steering wheel."

$275.00
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Mine has the 3 spoke steering wheel and tip-transmission however; the car did not come with shift paddles. Does it need a different steering wheel altogether or how are these paddles fitted?