Just got an e-mail from the dealership with which I have been dealing over the past ten years saying that they are offering their "employee/family" price for anything on the lot -- new or pre-owned (even the R8) -- until March 31.

Anyone got an idea as to what this really means? Invoice? Something below invoice? Just above invoice?

Just got an e-mail from the dealership with which I have been dealing over the past ten years saying that they are offering their "employee/family" price for anything on the lot -- new or pre-owned (even the R8) -- until March 31.

Anyone got an idea as to what this really means? Invoice? Something below invoice? Just above invoice?

bought my only new Audi about 6 months before you joined this site and I've never heard of "employee pricing."

keep us posted though

The only way to know would be to take a copy of that email to that specific dealership and ask them.

While AoA may have a set "employee price structure", it's not public knowledge like the employee price structures of US domestic manufacturers.

It sounds to me like that specific dealership is willing to offer similar retail prices on all their current stock. But that's not an AoA program.

If I were to hazard a wild guess as to the prices they'll ask, I'd put it at somewhere very slightly north of invoice.

I heard there is no specific % or invoice for employee, it's more like the more popular a car is, the less discount they will get.

I probably got the same email. They said they would show the "book" that all the dealer employee prices are in so you can compare.

I probably got the same email. They said they would show the "book" that all the dealer employee prices are in so you can compare.

whereabouts are you located?

i'll prob go in over the weekend and see what kinda smack they be talkin'.

i'm guessing this "deal" applies ONLY to the stock on the lot at this particular moment in time? ...and not to anything the dealership already has on order per the dealership's "allocation" or for their general stock (excluding specific orders from clients)?

oh, and i guess it should be noted that i'm interested in a new A5 -- either one of the couple currently on the lot OR one that happens to be in port and is scheduled to be at the dealership in about a month or so...

whereabouts are you located?

Dallas.

Dallas.

exactly.

seems to be a run-of-the-mill marketing ploy...

It's BS. Just another ploy to get people to come in. Then when you do, you learn the loophole and it's just business as usual. Folks, there are a million ways a dealership will advertise. If it sounds too good to be true, it IS too good to be true. Audi has no amazing programs going on right now and dealerships are not going to cut off thousands more for a deal w/o Audi's help. In the end, prices are all pretty much the same and each dealership can only go down a certain amount. Do not fall for any of these ads, they are a complete waste of time and gas. Best way to buy is through the internet or fleet department.

It's $300 over invoice price!!!! I tried to get it on my S5, I ordered in '07, the dealer agreed, but by the time my oreder was filled in '08, I had an '09 model and Audi no longer recognized that pricing for the R8 or the S5. You'll save thousands, and the dealer didn't honor it, I could have argued but I was worried they'd sell the car, and worry about the consequences later. And we'd end up in court over how long and cost me more. In the end if they get it an honor it. Go for it!!!!! You won't get a better deal!

It's $300 over invoice price!!!! I tried to get it on my S5, I ordered in '07, the dealer agreed, but by the time my oreder was filled in '08, I had an '09 model and Audi no longer recognized that pricing for the R8 or the S5. You'll save thousands, and the dealer didn't honor it, I could have argued but I was worried they'd sell the car, and worry about the consequences later. And we'd end up in court over how long and cost me more. In the end if they get it an honor it. Go for it!!!!! You won't get a better deal!

Still not good enough. Audi needs to step up to the plate with some REAL incentives.

Still not good enough. Audi needs to step up to the plate with some REAL incentives.Why is that? For the most part they're not having trouble selling their cars as it is. Yea the economy is ****ty, but their sales are still fairly good. As such they've responded well to mix the volume that they provide to dealers so that there isn't a huge overstock. If you can sell the cars regularly, why provide extra incentives and lose out on potential profit?

Why is that? For the most part they're not having trouble selling their cars as it is. Yea the economy is ****ty, but their sales are still fairly good. As such they've responded well to mix the volume that they provide to dealers so that there isn't a huge overstock. If you can sell the cars regularly, why provide extra incentives and lose out on potential profit?

The dealers like to say that they are not seeing a decrease in sales (they aren't stupid.) But corporate figures don't lie.

I am looking, but definitely waiting a bit before pulling the trigger.

The next few months should also see an increase in people defaulting on their leases which should put a downward pressure on new car sales.

Unless you positively, absolutely, must get a car this very minute, you have time on your side.............the dealers don't.

http://www.reuters.com/article/economicNews/idUSN0345195620090303

Audi Feb US vehicle sales down adj. 21.2 pct

Feb 2009 Feb 2008 % Change
All Vehicles 4,653 6,152 -21.2%
Domestic Car 0 0 N.A.
Domestic Truck 0 0 N.A.
Import Car 4,215 5,022 -12.6%
Import Truck 438 1,130 -59.6%
Dom+Imp Cars 4,215 5,022 -12.6%
Dom+Imp Trucks 438 1,130 -59.6%
Domestic Vehicles 0 0 N.A.
Imported Vehicles 4,653 6,152 -21.2% Yr-to-Date Prev Year % Change
All Vehicles 9,375 12,570 -25.4%
Domestic Car 0 0 N.A.
Domestic Truck 0 0 N.A.
Import Car 8,269 10,231 -19.2%
Import Truck 1,106 2,339 -52.7%
Dom+Imp Cars 8,269 10,231 -19.2%
Dom+Imp Trucks 1,106 2,339 -52.7%
Domestic Vehicles 0 0 N.A.
Imported Vehicles 9,375 12,570 -25.4%

Why is that? For the most part they're not having trouble selling their cars as it is. Yea the economy is ****ty, but their sales are still fairly good. As such they've responded well to mix the volume that they provide to dealers so that there isn't a huge overstock. If you can sell the cars regularly, why provide extra incentives and lose out on potential profit?

Late last year you couldn't find an A5 on the lot. In January you could find them at MSRP. In February one dealer told me $1000 over invoice and another $2000 under MSRP. There are many A5's on the dealers lots and they are not selling. In my opinion it's just a matter of time before Audi comes out with incentives enough to move these cars.

I've also seen S5's and R8's at these same dealers. These are cars that a few weeks ago it took months to get. I may be wrong for waiting.. but I don't think so.

$300 over invoice is an incredible price, my car wouldhave cost nearly $4500 less than what I paid for it. As I purchased at MSRP. You are loony, what you want Audi to sell at a loss? I understand that as a consumer get the best deal you can, but complaining at $300 over what the car cost the dealership, is looney.

Just left the dealership.

They are offering $1,500 customer loyalty and $2,000 additional off MSRP on an A5 S-line with an MSRP of $52,165 (MT, S-line, Premium package, Nav, Bang, rear side airbags and Drive Select) I don't think I forgot anything.

I believe, if my math is correct, that is about $300 over invoice. He said if I bought in the next 2 weeks, they would see how they could sweeten that.

I asked him to find me the A-5 in Silver or Quartz and also find me an S-5 with the same options, and then let me know if they want to dance or jump straight into bed.

I am located in CT.

It's the American way. We brag about how expensive our houses are and how little we were able to pay for our cars (which is usually BS).

$300 over invoice is a great price.

It's the American way. We brag about how expensive our houses are and how little we were able to pay for our cars (which is usually BS).

$300 over invoice is a great price.

I agree on the price. Now they have to find the right one.

Can't really agree about the house. Never bragged about it's price and if I wanted to now, I wouldn't be able to.

Late last year you couldn't find an A5 on the lot. In January you could find them at MSRP. In February one dealer told me $1000 over invoice and another $2000 under MSRP. There are many A5's on the dealers lots and they are not selling. In my opinion it's just a matter of time before Audi comes out with incentives enough to move these cars.

I've also seen S5's and R8's at these same dealers. These are cars that a few weeks ago it took months to get. I may be wrong for waiting.. but I don't think so.

My local dealers have plenty of A5s availabe and they have not been selling well in the last 3 months....many of the cars have been available for 1 or 2 months.

The S5 is slightly different. Most of the dealers by me have about 2 in stock at any given time and they seem to be selling within 3 - 5 weeks.

If your looking to purchase an S5 it will probably still go for MSRP or just slightly less. Better deals can be had if you wait. However, if you wait long enough they will already be taking orders for the 2010 models.

Just left the dealership.

They are offering $1,500 customer loyalty and $2,000 additional off MSRP on an A5 S-line with an MSRP of $52,165 (MT, S-line, Premium package, Nav, Bang, rear side airbags and Drive Select) I don't think I forgot anything.

I believe, if my math is correct, that is about $300 over invoice. He said if I bought in the next 2 weeks, they would see how they could sweeten that.

I asked him to find me the A-5 in Silver or Quartz and also find me an S-5 with the same options, and then let me know if they want to dance or jump straight into bed.

I am located in CT.
i have been going through this process with the same car minus the drive select for a while now(check past posts). Ive put two deposits down from 2 seperate dealerships for an 2009 A5 6mt , brillaint black, nav, s-line, premium, B+O both dealers said they had the car located and it would be here in a week.....long story short neither had the car and apparently took my deposit to....as they say " take me out of the market" while they "try" and locate the car...i hear this is a common practice. well I am now on my third deposit from a gentleman that was recommended from one of the fellow audiworld members. He works for a lease company, which in turn works with the dealer directly. I have to say, so far so good. He was the only honest person thus far and told me there was no exact match for the car i was looking for with the options I wanted. He did however find me the same car PLUS audi drive select. He made me such a sweet deal I couldnt pass on the option of turning it down. So I gave my deposit and now have a VIN number (not sure if this makes a difference or not) and have been assured that the car is at the port and will be here by thursday.(apparently a canceled order) Ill keep you all posted on how this saga plays out. By the way, the car is at invoice(based for a lease) and I am extremely excited about the drive select. It seems to get rave reviews from all memebers who have it.

Up here in Canada we no don't have the luxury of having A5's on the lot so we have no choice but to pay MSRP (and order one from Audi 6 month wait) or close to it at this point. Ahhh....if only the recession hit the dealers up here.....

Bottom line, Americans, don't complain since you have more consumer pull than we do up here. (I'm assuming that if you are in the market for an Audi, the recession hasn't hit you).

Sorry if this question does not belong in this thread.

but i graduate in 10 weeks my dad is going to get my a5 i want S-line, Nav, B-Black and B&O. What kind of deal should i be looking to get im selling my truck so i will drop 18K cash. And if i order is it true that the 2010 will not have MT? (im SoCal) and how do i find whats invoice?

Just an update to my previous post.

Now that they found the car, the Audi Loyalty discount has disappeared. They knew I owned a 1998 but suddenly they reveal that the program is only for cars 2004 or newer.

And Geee, if I pass on this car, I may never find another one anywhere, ever.

Yawn.

Nothing changes.

Just an update to my previous post.

Now that they found the car, the Audi Loyalty discount has disappeared. They knew I owned a 1998 but suddenly they reveal that the program is only for cars 2004 or newer.

And Geee, if I pass on this car, I may never find another one anywhere, ever.

Yawn.

Nothing changes.

Too bad, maybe a better deal will come up later.

Good luck.

Just left the dealership.

They are offering $1,500 customer loyalty and $2,000 additional off MSRP on an A5 S-line with an MSRP of $52,165 (MT, S-line, Premium package, Nav, Bang, rear side airbags and Drive Select) I don't think I forgot anything.

I believe, if my math is correct, that is about $300 over invoice. He said if I bought in the next 2 weeks, they would see how they could sweeten that.

I asked him to find me the A-5 in Silver or Quartz and also find me an S-5 with the same options, and then let me know if they want to dance or jump straight into bed.

I am located in CT.

STOP! That is not $300 over invoice. The $1500 rebate comes from the manufacturer, not the dealer. The dealer is still selling you the car with $1800 profit above invoice. This is probably the most common trick in the book with dealers. They make you think they are the ones paying for it, but they still have plenty to stuff themselves with. You should always make your final deal and THEN deduct the manufacturer rebate from it.

that is only on purchase? a lease wouldnt be afforded the same rebates? would they?

Now that I have a moment, I will tell you a bit more.

I asked the salesman for the total on all other charges that I would incur (title, reg, etc). His answer was only $398 for title and reg... nothing else.

I also asked if I had the option of full financing up front and then I would throw $25k at the financing in 4 weeks (when I am getting some cash for something else I selling....not a car). I asked if they would then recalculate the monthly payments to the new financed amount. Answer was...no problem. This was all on Saturday.

So....today....I get the call that they found the exact car two states away and want a credit card for a $500 deposit. I ask to have the sales manager call me for this (cause I am in sales and I know the managers are the ones who make the deal and talking to them reveals alot about their character)

Now, I have already seen the $1,500 incentive dissappear, so I ask about the additional fees saying I want to verify MSRP of $52,165 less $2,000, plus the $398 title/reg fee.

Now the MSRP is suddenly $52,590 (some phantom fee that they can't explain...vehicle conveyance fee minus credit plus delivery charges minus some credit....blah,blah,blah) and.......get this........the manager says to me "Gee, $398? is that what the salesman said? Ummm, I guess, maybe, I really don't know, but it is probably something like that". I laughed and said "you're the manager and you don't know what your fees are?" His answer is "don't worry we will figure it out"...........yeah, right. I guess he thinks I bumped my head when I fell off the turnip truck.

THEN his finance guy (in the salesroom....I am home on the phone) tells me that if I throw $25k at it in 4 weeks that will only shorten the loan length, but I will still pay the $959 a month.......until the loan is paid off in approx 36 months instead of 60 months. So, I basically have a 36 month financing at 5.9% not 60 months. As an FYI, in my business, we will structure financing 100 ways from here to hell,in order to accomodate the customer and close the deal.

Anyway, when I tell them that is the deal killer, and I will wait 4 weeks till I have the money in hand...........I get the "this car will be gone by tomorrow morning" and " just give me the credit card number and we will hold the car for a month" and " why don't you just buy it and then refinance it through your bank in a month".

Oh good lord, it was aggravating to the point of being funny.

The problem for the car dealers in this recession is that they have not learned something about the markets psychology. I want the car, but I don't need the car, I can wait............they on the other hand both want and NEED my money, and they CAN'T wait.

Why would you think that a dealership can agree to modify the terms of an established Audi Financial Services auto loan after the fact?

It just doesn't work that way.

Why would you think that a dealership can agree to modify the terms of an established Audi Financial Services auto loan after the fact?

It just doesn't work that way.

Because they initially said they could. Simple as that.

But no auto loan or lease agreement ever works like that. It's as simple as that.

You were asking for something that doesn't exist.

If I were to ever ask for something that doesn't exist, I'm going to be highly skeptical of anyone that says "Sure...sure.... No problem!"

But no auto loan or lease agreement ever works like that. It's as simple as that.

You were asking for something that doesn't exist.

If I were to ever ask for something that doesn't exist, I'm going to be highly skeptical of anyone that says "Sure...sure.... No problem!"

Actually, it does. It is a simple, no cost refinancing. My company does it all the time for customers, so I don't know how you can say it never exists.

The major dealer in Philiadelphia actually promises to do this if interest rates fall after you finance. They emblazon that offer on their website.

If they are willing to do it, is it unreasonable to ask the same?

However this Audi dealer will not refinance their own loans.

I guess I need to tell my companies finance group that they are doing the impossible. It will come as a surprise to them and our customers. We often do them during quarter turns.

You speak with such authority, that you would have been convincing if I didn't know otherwise.

You said it. You must refinance the loan. It's not just an adujstment to the original loan.

And no dealer can agree to do that because no Audi dealer is financing your loan. Audi Financial Services is financing your loan. Audi Financial Services does not refinance their auto loans.

So yes... You wanted to do something that AFS does not ever do. And no salesperson can change that. Period.

You could get the loan through AFS and then refinance it with another bank.

Or you could just wait until you actually have the cash and then buy the car.

But you can't do what you want to do through AFS, regardless of what a sales person hastily says you can while trying to sell a car.

If you don't believe me, ask the F&I manager at that dealership. They'll tell you the exact same thing.

Bob

We are arguing over nothing. Actually we are arguing over semantics.

If I was as a naive as you seem to imply in your first report, then I wouldn't have clarified with Audi Finance (after the sales manager also said they could adjust the payments after a 50% payment, post-financing.) Your "defense" of the dealership seems to be that salesmen lie and I should know that. Not really a newsflash.

Now, the conversation I had today with the sales rep is that they can get the car or leave it. If it is there in 6 weeks I will buy it. If it isn't then they can try to find me another one. I am not going to jump through hoops so they can meet quarter end quota for an average deal in this economy.

At MSRP minus $2k, it is an an average deal. I can get that deal anywhere, and I can order one for that price.

I also told them that I know exactly which dealer has that car, and if I wanted to be a pr*k about it, I could just negotiate with them. But I won't. Everyone needs to make a buck. So far all they did was do a search in a database. I accomplished the same thing a day later on-line.

The dealer will honor the price we discussed. They have given me the contract assuring I only pay $329 for Title and reg........with nothing else. That makes it about $1,100 over incoice.

A fair deal all around in my eyes.

Audi sales are off 21% year over year. BMW hasn't produced one custom order (you know...special paint, leather coloration etc) in 2 months (when they were cranking out 400 a month). I know this since a friend is on the BMW BOD.

Times are tough, don't play games with customers willing to offer a fair price on a car in these times.

That's all.

Sounds like a fair deal to me and I do hope it works out for you.

I got my A5 3.2 SLine pkg, B&O, prem, Manual, Tech pkg @invoice price $48K plus tax(MSRP was $52+). Bought it at one of the Southern CA dealers 2 weeks ago. They didn't have any employee pricing at that time, just haggled down the price.

I got my A5 3.2 SLine pkg, B&O, prem, Manual, Tech pkg @invoice price $48K plus tax(MSRP was $52+). Bought it at one of the Southern CA dealers 2 weeks ago. They didn't have any employee pricing at that time, just haggled down the price.

Did you leave out one of your options? MSRP for that config is around $49,800 with metallic paint and destination charges. Invoice is about $46,500.

Did you forget to mention NAV or Drive Select?


MSRP Invoice
National Base Price
A note about advertising fees $40,700 $37,852 $39,002
Regional Adjustment for Zip Code Change - - -$509
Optional Equipment $7,850 $7,302 $7,425
WQB S line Sport Package $2,900 $2,698 $2,743
PTA Technology Package $2,200 $2,045 $2,080
WPX Premium Package $1,900 $1,768 $1,798
9VK Bang & Olufsen
Premium Sound System $850 $791 $804
Color Adjustment - - $0

Destination Charge $825 $825 $825
Total with Options $49,375 $45,979 $46,743

Did you leave out one of your options? MSRP for that config is around $49,800 with metallic paint and destination charges. Invoice is about $46,500.

Did you forget to mention NAV or Drive Select?


MSRP Invoice
National Base Price
A note about advertising fees $40,700 $37,852 $39,002
Regional Adjustment for Zip Code Change - - -$509
Optional Equipment $7,850 $7,302 $7,425
WQB S line Sport Package $2,900 $2,698 $2,743
PTA Technology Package $2,200 $2,045 $2,080
WPX Premium Package $1,900 $1,768 $1,798
9VK Bang & Olufsen
Premium Sound System $850 $791 $804
Color Adjustment - - $0

Destination Charge $825 $825 $825
Total with Options $49,375 $45,979 $46,743

I don't believe you can get the tech package without the nav.

I don't believe you can get the tech package without the nav.


You are correct. I just tried the configurator.

That is very strangely mysterious. Cope up about that situation to avoid some instances that might occur on your side.

ummmmm... what?

gotta be spam

Sounds like a fair deal to me and I do hope it works out for you.

Without my asking they took the price from $1,100 over invoice to $900 over invoice. Also gave me the signed doumentation with VIN number and agreed pickup date of April/May (giving me the time I needed to get the $20k down payment in place). Also (without my asking) agreed to match the Capitol One rate of 4.89% for 60 months. I put down a $500 refundable deposit.

They are driving the car up from Philly today.

Done deal.