The conventional wisdom is that most vehicles belong to a certain gender; doubtless you can name your own examples so I will skip that part. I have noticed many posters here referring to getting the Q5 for "my wife" or "my wife" likes or dislikes a given feature. Audi has positioned the Q5 against the RX and most people (I think) would agree that the RX is most often driven by women. Is the Q5 a woman's vehicle?

One Q5 ad shows a woman looking for her SUV in a garage; the other shows a man picking his son up from school but how many men do that? I suspect that when it happens the mother is the one who picks the kid up at school. In fact if you watch that ad carefully you will see the hand waving at the kids from all the RXs belongs to a woman! Clearly, Audi thinks the RX is a woman's SUV. Is the same true of the Q5?

As for the usage and refering that the car is for the wife.. I'm just being realistic. I'll definetly drive the car, on the weekends mostly, I think it'll be something around 80% her /20% me.

I agree with you that some cars are matted to a ceirtain gender, my impression on the Q5 is that is very well balanced for both genders, however the Q7 has been portrayed as a man's car, so I can Audi's see intentions to pair this one to the ladies.

out of my house, when not traveling to beautiful Fargo.

I think the trim chosen also affects that view.

I agree with 80/20 by previous poster.
To list of female SUV I would add Acura MDX.

...I think better gender balanced than the Q.

Q is for her.

Women love SUVs. And if she loves it, he'll hear about it. I just ordered one. Personally I would have had an S4 Avant. But that was met with the wife's one and only veto card and so the Q5 is the compromise.

For me to choose male or female is a comment on how the car is marketed not the car itself.

If the advert happened to show the car hauling four men with downhill mountainbikes to the top of the Nort Rim of the Grand Canyon... BINGO! It's a man's car.

so guess we aren't the norm....ha

time to replace the Q7 (WAPOS).