Available options may be interesting (for those who can understand German). You won'be able to use Google Translate as the configurator is made using Flash.

2.0TDI w/ manual base $38.300 Euro,
3.0TDI w/S-Tronic base $47.400 Euro

If these prices for the 3.0TDI eventually hold over to the USA, I will have to reconsider the 3.0TDI if availalbe and simply move on to another vehicle entirely.

From Audi.de and audiusa.com

A5 3.2FSI 44,600EUR ($40,300 for a 3.2FSI in US)
A5 3.0TDI 45,500EUR

Q7 3.6FSI 50,700EUR ($46,900 3.2FSI Premium)
Q7 3.0TDI 51,500EUR

So if the US Q5 3.2 hits at $38,300 perhaps the base 3.0TDI ~$40k

What's shocking is the Q7 4.2TDI 71,000EUR!

for 3.0TDI like S-tronic, 18" wheels, multifunction steering wheel, which obviously add up to price as well (I would say 2,5-3 grands).

I'm sure they will add up more artwork soon, as it usually happens with other new models configurators.

sport seats, while in configurator there are only some light grades of yellow.