View Full Version : Interesting article about BMW in US - Audi content as well


1990V85speed
03-25-2008, 06:31 PM
Looks like Ralph Weyler made some good decisions before he left Audi<ul><li><a href="http://www.autoweek.com/apps/pbcs.dll/article?AID=/20080325/FREE/875337203/1528/newsletter01">BMW falls victim to U.S. success</a></li></ul>

PhilGood
03-26-2008, 09:15 AM

chewym
03-28-2008, 03:08 PM
it costs the same as the RS4 in Europe

1990V85speed
03-28-2008, 05:44 PM
I've noticed that the price of Audis in Germany, in Euros, is almost identical to the price of the same car here in the US, in dollars.

Yes, that's why it's so hard for AoA to make money here in the US. They buy in Euros and sell in dollars - not good.

I work for a German company and we have the same problem when our customers force us to sell in US$ when we buy in Euros - we ship some products with $'s under each unit. ;-)