Bada Bing
10-04-2008, 04:41 PM
I took part in another automotive market research study last night. This one was held at the LA Convention Center (South Hall) and sponsored by AIM Research. My previous study about 6 months ago was also with AIM but at their Long Beach offices. That's when I saw the B8 2.0T quattro in the flesh and was able to confirm the engine rating of 211 hp and 258 lb-ft for the forum participants here.
I didn't know the exact subject of this latest study. I was selected because I own/lease a 2007 BMW 335i and was interested in buying a midsize luxury car within the next 2 years. They had tight security (airport style metal detectors and wands) to make sure nobody sneaked in a tiny camera to snap pictures of the cars. The main hall had five midsize family vehicles: Camry, Accord, Altima, Huyandai Sonata and this new VW midsize family sedan. I had read articles about VW's plans to introduce a midsize sedan below the Passat, but wasn't expecting something that blows away the current Passat. One look at the new VW and I knew that this market research was sponsored by VWoA.
I won't bore you with comparisons to the boring Japanese and Korean competition. Suffice it to say that the mystery VW sedan looked much better than the entire field. My first impression was that this is VW's version of the B8 A4. The car may be slightly bigger than the B8 A4 but it definitely uses the same platform. It has a very long wheelbase and shorter front overhang than any current VW model. The sharp crease along the lower side panels which extends along the entire length reminded me of the B8 A4 and the clean sides (no body side moldings) was another B8 design cue. To add insult to injury, all versions came with nicely finished exhaust tips, dual chrome ones on the left side for the 4-cylinder and dual sided oval tips (similar to the B8 3.2) on the top line trim which presumably has the 280-hp V6. When VW's Camry/Accord/Altima fighter is offered with a 280-hp V6, it becomes that much harder to accept a 265-hp V6 as the top engine in the B8 A4. The 300-hp 3.0T can't come soon enough.
The front grille looks like the newer VW models (Golf/GTI Mk VI and the new Scirroco). The 3 versions that they had on display in three separate areas had slightly different taillight designs and front lower bumper designs. Perhaps the S, SE and SEL versions have slightly different physical appearance. The headlight cluster looked similar to the B8 Premium trim headlights (without LED DRLs). The proportions of this new VW sedan are very good. The car looks wide and low and the long wheelbase set it apart from the field. I'm not quite sold on the new body-width but short VW grille with 3 horizontal chrome bars. I think I will grow to like it more than the current corporate large grille.
The VW cars on display did not have finished interiors, so they had separate mock-up interior cabins to show the participants what the car looked like inside. It definitely looks better than the competition on hand, but it's no threat to the B8 A4 interior. There's a rectangular theme to the A/C vents, analog clock and center console that seemed a bit dated. So this vehicle is clearly not aimed to compete with the B8 A4, but I think anyone looking at the base Premium A4 2.0T would be remiss not to check out this VW sedan in SE or SEL trim level. Engine choices from the spec sheets I swa appear to show nothing new. The engine choices range from the from the 170-hp 2.5 to the ubiquitous 200-hp 2.0T and the 280-hp V6.
I also saw the 2009 Passat CC and had a chance to sit in it. This is a very impressive looking vehicle, far better looking than the current Passat sedan. It looks several inches wider, longer and sits a few inches lower. The loaded CC I sat in had a black leather interior with brushed aluminum trim, nice sport seats and a very beautiful interior that I actually prefer to my brother's 2007 A6 3.2 S-line interior. This CC interior is every bit as good as the B8 A4 interior. The overall layout is familiar from the Passat sedan, but is executed more nicely. The rear seating area has plenty of legroom and headroom for a 5'11" adult. I would have trouble choosing between the CC and the B8 A4 if the CC 3.6 was offered with a manual transmission.
The one problem I see with the VW line-up is a disconnect in styling theme between the newer models (Golf/GTI Mk VI and Scirroco) and the rest of the line-up (Tiguan, Passat, CC, Routan, Touareg, Golf, Jetta) which have the current scalloped headlights and the shiny grille.
I apologize in advance for the long ramble, but I thought B8 A4 enthusiasts might want to know something about this upcoming VW sedan which appears to share some A4 mechanicals.
I didn't know the exact subject of this latest study. I was selected because I own/lease a 2007 BMW 335i and was interested in buying a midsize luxury car within the next 2 years. They had tight security (airport style metal detectors and wands) to make sure nobody sneaked in a tiny camera to snap pictures of the cars. The main hall had five midsize family vehicles: Camry, Accord, Altima, Huyandai Sonata and this new VW midsize family sedan. I had read articles about VW's plans to introduce a midsize sedan below the Passat, but wasn't expecting something that blows away the current Passat. One look at the new VW and I knew that this market research was sponsored by VWoA.
I won't bore you with comparisons to the boring Japanese and Korean competition. Suffice it to say that the mystery VW sedan looked much better than the entire field. My first impression was that this is VW's version of the B8 A4. The car may be slightly bigger than the B8 A4 but it definitely uses the same platform. It has a very long wheelbase and shorter front overhang than any current VW model. The sharp crease along the lower side panels which extends along the entire length reminded me of the B8 A4 and the clean sides (no body side moldings) was another B8 design cue. To add insult to injury, all versions came with nicely finished exhaust tips, dual chrome ones on the left side for the 4-cylinder and dual sided oval tips (similar to the B8 3.2) on the top line trim which presumably has the 280-hp V6. When VW's Camry/Accord/Altima fighter is offered with a 280-hp V6, it becomes that much harder to accept a 265-hp V6 as the top engine in the B8 A4. The 300-hp 3.0T can't come soon enough.
The front grille looks like the newer VW models (Golf/GTI Mk VI and the new Scirroco). The 3 versions that they had on display in three separate areas had slightly different taillight designs and front lower bumper designs. Perhaps the S, SE and SEL versions have slightly different physical appearance. The headlight cluster looked similar to the B8 Premium trim headlights (without LED DRLs). The proportions of this new VW sedan are very good. The car looks wide and low and the long wheelbase set it apart from the field. I'm not quite sold on the new body-width but short VW grille with 3 horizontal chrome bars. I think I will grow to like it more than the current corporate large grille.
The VW cars on display did not have finished interiors, so they had separate mock-up interior cabins to show the participants what the car looked like inside. It definitely looks better than the competition on hand, but it's no threat to the B8 A4 interior. There's a rectangular theme to the A/C vents, analog clock and center console that seemed a bit dated. So this vehicle is clearly not aimed to compete with the B8 A4, but I think anyone looking at the base Premium A4 2.0T would be remiss not to check out this VW sedan in SE or SEL trim level. Engine choices from the spec sheets I swa appear to show nothing new. The engine choices range from the from the 170-hp 2.5 to the ubiquitous 200-hp 2.0T and the 280-hp V6.
I also saw the 2009 Passat CC and had a chance to sit in it. This is a very impressive looking vehicle, far better looking than the current Passat sedan. It looks several inches wider, longer and sits a few inches lower. The loaded CC I sat in had a black leather interior with brushed aluminum trim, nice sport seats and a very beautiful interior that I actually prefer to my brother's 2007 A6 3.2 S-line interior. This CC interior is every bit as good as the B8 A4 interior. The overall layout is familiar from the Passat sedan, but is executed more nicely. The rear seating area has plenty of legroom and headroom for a 5'11" adult. I would have trouble choosing between the CC and the B8 A4 if the CC 3.6 was offered with a manual transmission.
The one problem I see with the VW line-up is a disconnect in styling theme between the newer models (Golf/GTI Mk VI and Scirroco) and the rest of the line-up (Tiguan, Passat, CC, Routan, Touareg, Golf, Jetta) which have the current scalloped headlights and the shiny grille.
I apologize in advance for the long ramble, but I thought B8 A4 enthusiasts might want to know something about this upcoming VW sedan which appears to share some A4 mechanicals.