any insight on whats going to happen to the s5 price with the new v6? im guessing its going to drop the gas guzzler tax, but you think it will go up, down , or stay the same?

in your opinion, do you think its feasible to obtain an s5 for alil under msrp. Im looking to go sprint blue/automatic with nav and sound system. With destination, im looking at 57500. I would be looking to go 57000 for it with free tints and audi care. Your expertise would be greatly appreciated! ofcourse it all depends on the v6 pricing but if it was today, what would you think>

A5 you have a better chance at getting discount. Someone got 1% over invoice.

If its a strange car that has limited appeal, IE like a sprint blue or red. Definitely, the first buyer is the right buyer on a car like that. Something more desireable...if they have the market for it that's tougher. We're still doing list on S5s here. An A5 is different matter.

re. "An A5 is a different matter", what kind of discounts are available on A5s at present?

I've had 9 Audis and 7 BMWs, and love both brands. The reason that you are seeing so many BMWs on the road right now in this economy, and Audi is struggling, is that BMW has the sense to discount their cars and offer great financing and incentives! Why the hell isn't Audi doing the same? The economy sucks and no one is buying new cars!!! I just bought a new BMW 328xi for my wife at $500 > invoice, at 0.9% financing and a rebate of $750 off the first two payments (another $1500 off the price) - which equates to $1000 UNDER invoice for the car. Audi offered great lease and other deals on many of their cars (A4 leases are great examples). Last year A4 leases were $379-$400, now they're mid $400's and up! I have a TT and like the car, but if I were in the market for a new car right now, I doubt if Audi could persuade me to buy one. Their pricing is simply off the charts. And I don't get it. Surely, they know what the competition (AKA BMW) is offering. My dealer is frustrated as hell - they're just not selling cars. I was in the showroom last week to have my brake pads changed (3 hour wait) and there was not ONE customer off the street in to look at a car. Not one.

Trying to keep up with past sales by any means necessary. Burns cash at an incredible rate.

German car brands already have it tough with US prices. A 40,000 dollar A4 in the US sells for 40,000 Euro in Germany. Audi would very much rather sell that A4 in Europe and not have to give a 30% discount in order to sell it in the US. This is why it's hard for them to justify even more additional discounts.

Audi and BMW have about equal worldwide sales, but BMW is very reliant on the US market. Audi is outselling BMW in Germany/Western Europe. This means that Audi doesn't have to go out of its way to spend money to chase US sales, but BMW has to discount heavily in the US in order to keep up its sales. This is on top of BMW already dropping the US prices extremely low compared to how they price their cars in Europe.

but it's got to be killing the US Audi dealerships - I know my Audi sales reps are really hurting.

The photo shows that BMW has 4,080 dollars of incentives for its cars in the US. Audi only has 2,566. Mercedes has 4,000+.

It probably is making it tough for the dealers, but the Q5 is coming next month and should be the second best seller.

And Audi has greatly increased its advertising so Audi is spending money to increase US sales.<ul><li><a href="http://www.detnews.com/apps/pbcs.dll/article?AID=%2F20090220%2FAUTO01%2F902200381%2F114 8%2Frss25">http://www.detnews.com/apps/pbcs.dll/article?AID=%2F20090220%2FAUTO01%2F902200381%2F114 8%2Frss25</a</li></ul>

i walked into bwm and audi the same day. The dealer WITHOUT even trying to haggle, offered me a 335xi with premium paint and every single option i could want for 52k. The audi dealer wouldnt even budge! nothing! It really made me mad actually. But you need to think, how many audi s5 are there out on the road. You are paying to drive an exclusive car. The 335 is EVERYWHERE and thats the reason the car turns me off! even the g37x coupe is everywhere! I want a m3 but without the all wheel drive ill just be in the same position im in with my mercedes. Once the s5 v6 comes out it will be in driveway unless another car is able to convince me otherwise

i know it's an audi fansite, but even audi is hurting in this economy too.

but, still although Audi S5's are more "exclusive" and fewer in number, the 335xi is a fine car and the pricing is so much more competitive. Right now, if I were in the market for a luxury car, I would head straight to BMW (just did for my wife's new 328xi) rather than Audi - if for no other reason, competitive financing and leasing. Audi's doing absolutely nothing to get folks into the showrooms. And that is AoA's (or Audi AG's) fault. The sales reps are frustrated as hell. If you can get one to talk to you honestly about the situation, they'll tell you that BMW has it right.

I'm dealing with 3 dealerships right now on an S5, every one is below MSRP (I'm willing to travel to get what I want), just tell them what you want and stick to it...

the discounts that BMW has to do are not cheap at all