Best quote I have seen here so far is that it will be offer 3 series performance for 5 series price. I am also afraid that will be true....

and why I asked about the weight

Also half way between 3 Series and CLK.

Using MSRP's from cars.com:

07
A4 $36.4k
S4 $47.5k

06
A4 $35.3k
S4 $46.4k

05 (B7)
A4 $35.4k
S4 $46.1k

04
A4 $33.2k
S4 $45.6k

So the biggest price hike of $2.2k came between 04 and 05 when the B6 to B7 transitioned in. The BMW 335i coupe is a $1.9k price hike over the sedan. Now if this really is being treated as an A4 coupe, then I'd expect no more than a $2.5k jump for the new platform and $2k for the coupe version. That would put the A5 3.2 at $40.9k base MSRP. If the S5 jumps the same amount, that would put it at $52k, although it hasn't historically jumped as much between model changes, so it may come in nearer to $50k.

All conjecture obviously, but that would put the base price of the A5 right in the ball park of the 335i. The S5 would be a bit above the last M3's pricing, I'm not sure what the new one is supposed to be priced at.

*shrug* Maybe I'm being optimistic with these figures, but that seems reasonable. You'll still have to make a choice between the performance advantage the 335i offers vs what is in my mind a vastly superior exterior and interior. Both are very nice cars with their own pros and cons.