The ED price of your car is your MSRP less 5%. This number INCLUDES delivery from the point of European dropoff to your local Audi Dealer.

My dealer however tried to add a $775 destination charge as part of the MSRP. A destination charge however is NEVER included as PART of a car's MSRP. It is added afterwards TO a car's MSRP. (Just check the sticker on the car window)

Then I had to show him in two different places in the ED literature that delivery from the port to your Audi Dealer IS included in the ED purchase price (MSRP less 5%), after which he begrudgingly deleted the fee saying I was still wrong and that he was "doing me a favor".

You can find it clearly referenced in the "Audi European Delivery Program Dealer Resource Guide" Pages 8, paragraph 4, and page 13 last line on the page. Every dealer has a copy. Make them show it to you.

Real sleezeball tactic.

are not aware of this. I did not have the same problem as you but the dealer initially had it on the invoice. If you think about it, it makes the % off the car an extra 1 to 1 1/2% in most cases.

The literature from Audi in black and white is in front of his face and he's still telling you that you're wrong?!?!?

Because I was not getting anywhere with my dealer, I actually called Audi's North American customer service office. They had someone in Euro Delivery call me back because no one I spoke with knew the answer. Here's the explanation I was given:

1. Destination is part of MSRP. If you try to "build" your Audi on the webpage, you will notice that destination is not separately added on. That's because it's already included in MSRP.

2. The ED discount is 5% off MSRP, which, because it already includes destination, is also discounted 5%.

3. So the dealer should not be adding destination on top of MSRP, but he should not be discounting MSRP by destination either.

If you scroll down and open the "Disclaimer" link at the bottom of the configurator you'll clearly see:

"2007 Manufacturer's Suggested Retail Price
Manufacturer's Suggested Retail Price of 2007 Audi. Actual price set by dealer. $720 destination charge not included. Taxes, license, title, documentation fees, dealer prep., finance charges, and other options additional."

And a little further down:

"2007 Configurator MSRP
All prices are in US dollars.

Manufacturer's Suggested Retail Price of 2007 Audi including options indicated. Total MSRP (Price as configured) excludes destination charge. Package pricing may provide additional pricing discounts to individual options. Limited availability. Actual price set by dealer. Taxes, license, title, documentation fees, dealer prep., finance charges and other options additional.

Specifications, standard equipment, options, destination charge and colors are subject to change without notice. Some equipment may be unavailable when your car is built."

home is included with the ED program.

Before everyone starts yelling at their dealers...

The Audi USA web site does say (depending on your interpretation) that there's no delivery charge, but I just asked Kathy Bis at European Delivery HQ about this a few minutes ago (after paying for my car yesterday with a destination charge), and she said the web site is not correct (or, at least, poorly worded), and that you do have to pay the $750 delivery fee.

Maybe the policy changed, and the web site is out of date, but this is not the only thing that's not quite right on the web site (and the dealer manual basically uses the same text). For example, you don't need to wait a day to take delivery anymore, you can do it the same day you arrive in Germany.

Anyway, I think the dealer really did "do you a favor". Of course, if anyone thinks I just got incorrect information from Kathy, let me know, I'd rather get the $750 back!

Hi BajanS4,

off topic:
How were you able to reach Kathy quickly? She almost never picks up the phone and any phone/email msg takes at least 1 week to get a response.

And Kathy Bis may mean well but she is clearly wrong on this one.

And you were taken for $750 my friend.

Why are people continuing to reference what they read "One line" or heard from their Uncle Fred.)

As I stated in the initial thread,
"You can find it clearly referenced in the "Audi European Delivery Program DEALER RESOURCE GUIDE" Pages 8, paragraph 4, and page 13 last line on the page. Every dealer has a copy. Make them show it to you."

Let me spell it out for you.

And Page 8 Para 4 states
"The cost of TRANSPORTATION, customs clearance and duty, port handling, drop off fees, ocean freight, and marine insurance are included in the purchase price of all Audi Vehicles sold under the European delivery Program.

Page 13 even more clearly states:

"The Audi European Price of your vehicle includes the following services:
* Destination charge for transportation of your vehicle from the Audi Processing Center (ie where you drop it off in Europe) to your selected Audi Dealer"


That means the MSRP less 5% INCLUDES the destination charge.

Case Closed.

Do with this what you will. I tried.

Why is it that no one can read English (ie people are referencing what they read "One line" or heard from their Uncle Fred.)

As I stated in the initial thread,
"You can find it clearly referenced in the "Audi European Delivery Program DEALER RESOURCE GUIDE" Pages 8, paragraph 4, and page 13 last line on the page. Every dealer has a copy. Make them show it to you."

Let me spell it out for you.

And Page 8 Para 4 states
"The cost of TRANSPORTATION, customs clearance and duty, port handling, drop off fees, ocean freight, and marine insurance are included in the purchase price of all Audi Vehicles sold under the European delivery Program.

And the bottom of Page 13 EVEN MORE CLEARLY states:

"The Audi European Price of your vehicle includes the following services:
* Destination charge for transportation of your vehicle from the Audi Processing Center (ie where you drop it off in Europe) to your selected Audi Dealer"

Case Closed.

Do with this what you will. I tried.

MSRP if the cost of the car, not delivery, prep, or any other dealer charges.

I should have walked...the manager refused to acknowledge that he was wrong even after I read it to him from his own guide...tried to make it seem like I just misunderstood but that he was going to give in as I was being a pain in the ass. Pissed me off even more...but the salesperson was a nice person though and went to bat for me...

The destination charge is NOT included in the standard car's MSRP, nor is it automatically included when you use the online configurator to build your car. If you were to take that printout into a dealer and try to purchase an identically configured car off the lot or order one for normal delivery, the destination charge would get tacked on top of the total MSRP as a separate line item on the bill of sale.

However with the European Delivery program the destination charge is supposed to be included as part of total purchase price along with the other perks of transportation from the airport, factory tour, meals, overnight hotel stay, etc. So in that sense swifter, or whomever he spoke with in Audi customer service, is correct in that the dealer shouldn't be adding the destination charge but they also shouldn't be discounting by it either.

The end result is that the European Delivery purchase price is the normal "off the lot" MRSP prior to the destination charge being added, minus the 5% discount.

So your car is built and waiting in Ingolstadt, and you've presumably already made all of your flight arrangements and planned the rest of your European vacation. You go in to finalize the deal and pay for the car and dealer decides to be a pain in the ass and pull something like this. Can you walk and buy your car from a different dealer? If not, aren't you basically at the mercy of your dealer not to screw you over?

you're right, ebusch; i stand corrected. i've now discussed this issue with three dealers in my area. one of them agreed with me that destination is not to be added to the MSRP minus 5% price. i placed the ED order with him on the spot. the other two dealers also quoted this mysterious kathy bis, who I think may be an Audi regional rep, in telling me that dest has to be added. their logic goes like this - when the materials say that your ED "purchase price" includes transportation or destination, that's not the same as the "car price." by that logic, the "car price" is MSRP less 5%, but the "purchase price" then adds dest and other fees and taxes to the "car price." One major flaw in this logic is that the Audi ED Program Dealer Resource Guide (Oct. 2006) for ED clearly explains how to calculate the "selling price" of the car (see page 1), i.e., MSRP less 5%. For dealers to argue that the "selling price" on page 1 is not the same as the "purchase price" on page 8 or the "ED price" on page 13 is absurd.

I've just spoken w/ AudiUSA customer care & I was told that Destination Charge is required & cannot be waived for ED purchases.
I was told that the Audi website statement of "The Audi European Delivery price of your vehicle includes the following services: Destination charge for transportation of your vehicle from the Audi vehicle-processing center to your selected Audi Dealer." only means that there will be no additional Destination Charge incurred in Europe since it's already included in the $775 Destination Charge which I must pay.


Does someone has any proof from Audi US head quarter that Destination Charge should not be charged? Any email trace, reference#, or contact person will be very helpful.

And I suspect you're not likely to get any more proof. Problem is, Audi HQ is apparently telling dealers over the phone something that is inconsistent with the plain words in the Dealer ED Guide. I agree with ebusch that the only reasonable reading of the Guide is that dest is essentially waived for ED sales. What you were told over the phone is not credible - why would anyone think you pay MORE for ED destination? That's absurd. And waiving dest is also consistent with what some other mfgrs do for their ED programs (Volvo, for example). Shop around and you may find that a dealer who agrees with you -- at least until Audi issues a corrected document.

Okay, I just called the dealer, and they're looking into it. Did you talk to anyone anywhere at Audi of America who agreed with you? If so, what was his or her name and number?

I think your reading of the text is quite reasonable, even the most reasonable. However, "Audi European Price" is not (strictly speaking) a defined term anywhere in the document or on the web site. The section that says 5% off of MSRP is titled "Vehical Qualification and Pricing". Same for "purchase price". Therefore, the price is not clearly defined in those statements as including or excluding the "normal" delivery charge. The text could be read as: after paying for your car plus options plus destination charge at the dealer (the "purchase price"), there are no additional transportation fees (due at the drop off point, for example).

Again, I think you're reading is the more reasonable one, just playing devil's advocate here. I'll let you know what the dealer says.

P.S. If there is supposed to be a $750 savings, why in the world did Audi bury it at the bottom of the web page without mentioning the savings directly? Instead of trumpeting the savings at the top along with the 5% off MSRP?

I went out of my way to give you the quote from the "Bible" of instruction manuels, the "The audi European Delivery Program Dealer Resourse Guide" in the initial thread linked below

Heelllloooooo!!!!!

If this is difficult to understand, maybe the destination charge is not your biggest problem.

Someone with half a brain would ask the dealer to read the referenced passages to them. Case close.

I'm almost sorry I wasted my time trying to help.

Thus the adage: Fools and their money are soon parted!<ul><li><a href="http://forums.audiworld.com/eurodelivery/msgs/184.phtml">http://forums.audiworld.com/eurodelivery/msgs/184.phtml</a</li></ul>

I made my flight and hotel arrangements before finalizing the order on my car! I thought, "what could go wrong"?

The dealer that tried to charge me for destination charge was already the second dealer I went to, but at least they let me test drive their S6.

The first dealer (IRA Audi in Boston) would not let me test drive their S6 and told me they were not allowed to use the internet to look up info that we needed as the managers were concerned the sales people would use it to surf for porn on the net!!! So I wasnt in the mood to try a third dealer!

I also have a full copy of the "The audi European Delivery Program Dealer Resourse Guide" &amp; went over the quoted statements/pages w/ AudiUSA word by word.
Unfortunately, I still got the explanation from Audi as stated in previous msg.

Now, I can agrue this w/ the dealer, but they basically refer all ED questions to Kathy Bis as they had done in the past, which we already know her feedback from BajanS4's comments. Anyway, I'll go to the dealer next week again to push it further....

When you guys get this sorted out please explain to me how the VAT should work. I am planning on an ED next year, I have only one dealer to work with and Audi is not their primary line.

I gave my dealer a check for the VAT tax and when I returned from Europe after 2 weeks , they gave me back the check, uncashed.

They take it to protect themselves as if you stay in Europe for over (6 months?), they will owe the tax.

However when I bought my Volvo via ED in 2005, they didnt even ask for a deposit which was nice...

To make sure they didnt cash it, I postdated the check for the day after I was scheduled to return from Europe.

And by the way, I have the destination charge figured out. Its a few of our bretheran that can't understand whats in front of their nose :)

I've tried to understand why there is such a disconnect between what is advertised and what is being stated by Audi USA. The dealers are very firm that Audi USA is telling them that the destination charge is part of the MSRP.

The fact that the documentation and advertising imply differently doesn't seem to bother them in the least.

I find this very frustrating.

We purchased a Volvo XC90 through ED a few years back and it was a real pleasure. Everything was clearly priced, and no VAT deposit.

I'm surprised this issue is so difficult for Audi to get straight. It's a great tool for customer loyalty, and yet for the first time in dealing with Audi, I feel quite alienated. (This would be my 3rd Audi.)

I just got back from the dealer to finalize payment on my 3.2 TT, and like others here the dealer gave me the same story about how the destination charge was not included as part of the ED program and needed to be added onto the purchase price.

Needless to say I was not pleased, so we're now waiting for official confirmation from Kathy. As I've stated before, the wording on the website and in the ED documentation makes it pretty clear that the destination charge is covered in the ED purchase price. I did manage to get AudiCare thrown in as part of the deal, so the disagreement over the destination charge is really the only thing holding it up.