In an article talking about automobile design as a very personal issue we get some insights from Freeman Thomas, designer of the Audi TT.

"Thomas, who describes himself as a "cultural architect," has had a hand in some of the most distinctive designs of the past decade, including Volkswagen's New Beetle, the Audi TT, the Chrysler 300C and the Dodge Magnum. Now at Ford, where he serves as director of strategic design, Thomas says today's best designs are defined by their difference."<ul><li><a href="http://detnews.com/apps/pbcs.dll/article?AID=/20060102/AUTO04/601020370">http://detnews.com/apps/pbcs.dll/article?AID=/20060102/AUTO04/601020370</a</li></ul>