In summary they say that Audi has the "cool" factor working for it.<ul><li><a href="http://www.theglobeandmail.com/servlet/story/RTGAM.20051020.wxwhaudi20/BNStory/specialGlobeAuto/">http://www.theglobeandmail.com/servlet/story/RTGAM.20051020.wxwhaudi20/BNStory/specialGlobeAuto/</a</li></ul>