yourk
10-19-2005, 06:27 AM
"Showroom Showdown"
"Our first instinct is to attribute the 3 Series' success to the difference between the brand images of BMW and Audi. The former is glamorous and established, while the latter is an arriviste trying to overcome a reputation for poor quality that lasted until the mid-1990s.
Johan de Nysschen, executive vice president in charge of Audi of America, said at the A4's media introduction in February in Arizona that he cannot understand why Audi's cars are not as well known in the United States as they are in other markets, particularly Europe.
"This is a part of the frustration I feel this early" on the job, he said at the press conference (he had been named Audi's boss two months prior to the event), and added that his primary challenge is to raise the brand's name recognition here."<ul><li><a href="http://www.forbes.com/vehicles/2005/10/18/bmw-audi-luxurysedans-cx_dl_1019show_ls.html">Click Here for Story</a></li></ul>
"Our first instinct is to attribute the 3 Series' success to the difference between the brand images of BMW and Audi. The former is glamorous and established, while the latter is an arriviste trying to overcome a reputation for poor quality that lasted until the mid-1990s.
Johan de Nysschen, executive vice president in charge of Audi of America, said at the A4's media introduction in February in Arizona that he cannot understand why Audi's cars are not as well known in the United States as they are in other markets, particularly Europe.
"This is a part of the frustration I feel this early" on the job, he said at the press conference (he had been named Audi's boss two months prior to the event), and added that his primary challenge is to raise the brand's name recognition here."<ul><li><a href="http://www.forbes.com/vehicles/2005/10/18/bmw-audi-luxurysedans-cx_dl_1019show_ls.html">Click Here for Story</a></li></ul>