<i>Sharp and several rival brands such as Samsung, LG Electronics Inc., Toshiba Corp., Royal Philips Electronics NV, Sony Corp. and Matsu****a Electric Industrial Co.'s Panasonic said they doubled the frame rate per second on LCD screens from 60 to 120, which makes fast movement seem to go by more smoothly.

Toshiba and Sharp explained this was done by calculating what should go between two frames.

<b>"We take Frame A and Frame B and we create a Frame A-plus-B in between,"</b> said Toshiba vice president of marketing Scott Ramirez. "That eliminates that negative that LCD might have had."</i>

Sounds like HUGE compromise to me and a concession that Plasma still has the inherent upper hand.

We'll have to wait and see how effective it is.
No doubt, by the time they've perfected such a technology there will be a new type of flat panel screen capable of looking better than the rest.

Most TVs look great already with an HD feed. We don't need so many new TVs, we just need more HD content.

same concept

DVD-A and SACD playback in one player.

but what I understand from upconversion is not the same as the LCD tech unveiled above...is it?

the point is to do it better in the DVD player than in the TV.

It's not the same technology as what's discussed in the original post... the point there was that scaling is "creating" picture information that isn't there, and this LCD technology is similar. If done right, it can improve perceived picture quality.

I also knew it would be unlikely to yield any benefits in my case.

I'm just questioning the wisdom of this approach. Any picture manipulation such as this seems to me inherently risky, unless done by a high-quality component.

I guess we'll have to see it.

Most LCD's now boast a 8mS or better response time. This means they are capable of 125 refreshes per second, or better. Right now they are driven with a 60Hz signal with 1080P. This is about 15mS.

What this frame rate doubling does is to allow the panel to be driven at a higher refresh rate by interpolating the "between" frames. the result is more fluid motion, especially on larger panels where at 60Hz the motion between two frames can be significant (and therefore perceivable).

This technology has very little risk of degrading any source material, just making motion a bit smoother. Worst case it can be turned off.

Hope this helps...

they're playing potentially risky games with content to 'catch up' with plasma PQ.

Imo, this reinforces the status of plasma as the PQ king.

in the year end reports they had a mind-boggeling 87% increase over the previous year. Thats insane!!!!


Why would you just stand by if you lost that much market share.

I dont know about you but I would fire a **** load of people if someone in my industry had a 87% increase in sales and we did nothing to combat it.

The Plasma tech is a dead end, no new significant R&amp;D is being done. Panasonic openly admits in 3 to 5 years Plasma will be done. They are keeping price pressure on LCD but know LCD will come down to be cheaper then Plasma due to the costs to produce the panel.

And anyone who says Plasma has the PQ advantage obviously hasn't looked at a good quality LCD display as they are definately on par, and with the new stuff shown as CES LCD is clearly now in the lead.

SED and OLED will be the new top end technologies and evententually trickle down to consumers.