View Full Version : Why is there a multi-page pull-out brochure in Vogue?


John J Szobocsan
11-15-2004, 12:25 PM
I was amazed to see a multi-page pull-out brochure of the new A6 featured in the current issue of Vogue. Interestingly enough, the first page of this brochure shows a photograph of the 4.2 engine! Perfect, now if I can only meet the woman that appreciates style, is well-dressed and well-spoken, and appreciates fine German engineering. Oh well, the hunt will just need to continue!

Cheers,

-J

Maui19
11-15-2004, 01:21 PM
Probably because of the demographics of the Vogue reader (particularly age and HH income).

The only reason I'm about to buy a A6 4.2 is because my wife suggested we check out Audi. I didn't even know they had the new A6 coming out.

John J Szobocsan
11-15-2004, 01:35 PM
I have seen other A6 advertisements in other magazines, notably the December issue of Atlantic Monthly, but none were as well-crafted and extensive as the one found in Vogue. As a single male I am surprised to learn that your wife plays an integral part of your car buying experience. I do not mean that one should not discuss high-ticket item purchases with a significant other. Instead I am more surprised to learn that your wife would bring to your attention the new A6! Many of the women I know 1) do not follow new automobile introductions and 2) prefer many other cars to most German machinery--something to do with ride characteristics and hence the appeal of Honda, Toyota and Lexus.

Cheers,

-J

chicagoA6
11-15-2004, 02:23 PM

John J Szobocsan
11-15-2004, 02:31 PM

Maui19
11-15-2004, 02:41 PM
In my case, my wife knew that AWD was a must, and knew that Audi offered AWD. She had no clue there was a new A6 being introduced (and neither did I!).

nirad
11-15-2004, 03:57 PM

AtlasD3Miami
11-15-2004, 08:08 PM
<ul><li><a href="http://chicago.craigslist.org/mis/48853656.html">So the average Vogue reader is more informed...</a></li></ul>

safelder
11-22-2004, 06:48 AM
My wife is pushing me towards Audi, and away from Acura, as well. She sees too much Honda Accord in the new RL.

Not that I'm putting up much of a fight (current cars: 1998 A4 2.8 Quattro, 2005 A4 3.0 Quattro Cabriolet; previous car: 1999 A4 2.8 Quattro).