Just look at the "ascent limited edition" phones. Each is customized to a particular track, with a limited run of 1000 per track. If I had $7k that I wanted gone now, I can't say this is the first thing I'd buy, but it's cool.<ul><li><a href="http://www.tourneau.com/Tourneau/Main/Catalog/Results/Brand~Vertu/Collection~Vertu%20Ascent%20Collection/Page~1/RecordsPerPage~6.aspx">clicky</a></li></ul>