There's nothing wrong with negotiating a little if you know that car companys make 10k + profit per car.
The profit is actually higher if you consider that all the parts makers and middle men also make a profit.

I would love to see car companies drop their profit margins a little.

-srleo

commuter: 2005 Golf TDI, biodiesel
gone: 2004 S4 Avant
fun : 2005 650 GS Dakar