Its going to be very close the 335i. I spoke to the product planning manager at Audi in my country. The 335i is around $100,000 here and they were saying that the B8 S4 will be around the $100,000 mark as well. I'm going to keep trying to get more info out on the price in time, but it does seem that it will be quite close to the 335i. Basically it will follow the same trend as the A5 3.2L Q fully optioned vs the starting price of the S5; where the A5 3.2L Q fully optioned up costs more than the starting price of the S5. The same will apply for the A4 3.2L Q vs the S4. Basically its a huge mistake to get either an A4 or A5 3.2L Q with lots of options. Particularly seeing as S models have more standard options as well as the upgraded engines in all cases. The TT 3.2L Q vs TTS is the same actually in the regular vs S model prices. Highly optioned "A" models seem to have been made redundant because of the S model starting prices.